It’s a fact that, although more and more people are using the internet, internet penetration is far from universal. It’s also fact that people, perhaps as a reaction to the deluge of marketing messages and information that they receive online, have developed online ad blindness. These two things can only lead to the conclusion that internet marketing — although definitely effective — cannot be left to stand on its own. If you rely exclusively on internet marketing, you’re going to miss making an impression on the people who do not go online and people who are blind to online ads.…
The higher education sector is experiencing increased competition like never before. Colleges and universities are doing whatever it takes to attract new admissions. Therefore, branding and signage have become critical objectives for these institutions. However, marketing assistants are struggling with traditional signage techniques, which cannot create the desired market differentiation. Well, if you work in a marketing or communications department in a college or university, this article is for you. It highlights creative signage options you can adopt to gain the desired competitive edge.…
